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Tinder Takes A Page From Uber With Swipe Surge

Tinder, which has attracted several brands as in-app advertisers, is “uberizing” the app with a “swipe surge” feature. “Now when usage on the app spikes, such as during music festivals or spring break, Tinder will let users know, increasing their chances of making a match,” according to L.A. Biz. “The company said that during surges, activity can increase up to 15 times the normal rate.”

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