While Univision's revenues did grow modestly, rising to $508.5 million from $495.3 million in the second quarter of 2004, the growth in sales was deemed lackluster by analysts, who described it as a disappointing quarter.
In its financial guidance, Univision projected sales would pick up in the fourth quarter and into 2006 due to its performance in the 2005-06 upfront advertising marketplace. In fact, the overall 2005-06 upfront appears to be picking up steam, for English-language networks, as well (MDN Aug. 4).
Univision executives projected ad sales would be up in the mid-20 percent range during the 2005-06 season, and that they signed 20 new advertisers for next year.
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