Lee Iacocca's newest spot for Chrysler includes rap star Snoop Dogg, as the auto maker tries to reach out to a younger group of buyers. Iacocca, who frequently appeared in Chrysler commercials during
his tenure as chairman from 1979 to 1992, returned to pitch the company's cars in July, hyping its offer to sell vehicles at the employee-discount price to the general public. The latest spot, which
numerous media reports say should start Saturday, includes Iacocca and Snoop Dogg, whose hip-hop speaking manner in the spot seems to confuse Iacocca.
Read the whole story at CNN/Money, August 5, 2005 »