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Payless Pranks Influencers With 'Palessi' Store

  • SFGate, Monday, December 3, 2018 8:10 PM
Discount shoe retailer Payless set up a fake luxury store in Los Angels called Palessi and stocked it with Payless shoes. Influencers were invited to check out the collection at a grand opening party.  “The store had a high-end look and feel, but the shoes on the shelf were the same ones that normally retail for prices between $19.99 and $39.99, according to the company,” according to SFGate.

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