• by Jack Loechner , Staff Writer @mp_research, August 8, 2005

According to the most recent report from the Radio Advertising Bureau, radio revenues remained steady as June numbers came in flat across most sectors of the industry.  Grand total all revenue, local spot, national spot, and total combined local and national spot dollars all remained flat for the month compared to June of 2004.  NTR figures dropped 5% this June over last June. 

On a year-to-date basis, Radio revenues are up slightly for the first six months of 2005.  Grand total all revenue, local spot, national spot, and total combined local and national ad sales figures all increased by 1% compared to the same time period from last year.  NTR dollars for January through June of 2005 remained flat compared to those same months from 2004.

To put the intermediate and long-term growth of the Radio industry into proper perspective, the RAB introduced an Ad Sales Index that equates base year 1998 to 100. The monthly totals included  here are based on the RAB Radio Revenue Index of more than 150 markets.  

Gary Fries, President and Chief Executive Officer, RAB, says  "The Radio industry is very actively and aggressively pursuing new technologies, formats, and platforms which will drive the business as we move forward into the second half of 2005 and into 2006."