• by Steve McClellan  @mp_mcclellan, December 20, 2018

Petco has selected Anomaly, part of MDC Partners, as its new creative agency partner. The selection came after a formal review managed by MediaLink.

The agency is tasked with helping to lead the pet retailer’s marketing and brand transformation strategy.

 “The Anomaly team has demonstrated tremendous passion for our brand, a deep understanding of our consumer, and the strategic prowess to unlock future growth opportunities for Petco,” stated Tariq Hassan, Petco’s recently appointed CMO.

The selection follows the brand’s recent announcement that it intends to remove all artificial ingredients from its dog and cat food lines by May 2019.

Petco’s digital transformation continues with its recent effort to enable customers to buy online and pickup in store, among other moves.

Petco has worked with a number of agencies in recent years including Vitro, also part of MDC.