Barkley Lands Digital, Social Duties For Haribo

Haribo is appointing Barkley as the gummi and candy brand's digital and social agency of record following a competitive review.

The incumbent agency was Boulder-based Room 214. 

The remit includes expanding brand awareness beyond the well-known Goldbears  to other products like Starmix and Twin Snakes.

The Kansas City-based agency will also be developing a social media strategy to support the launch of Haribo’s new sour sub-brand called Haribo Z!ng in early 2019.


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