Ringing in the New Year, Peloton has launched the exercise brand's first marketing campaign for its Tread platform that transforms a treadmill into a full body workout.
The "Uncharted" creative, developed by Mekanism New York, serves as a straightforward product introduction by showing a man engaged with a
boot-camp-style workout using the 32-inch touchscreen as he participates in a class complete with resistance bands and weights.
After debuting Jan. 1 during the Rose Bowl and Sugar Bowl,
the campaign will run on TV, digital and social media.