• by Melynda Fuller , January 25, 2019

The Good Housekeeping Institute has unveiled a new state-of-the-art facility called the Good Housekeeping Institute Wellness Lab at Hearst Tower. In partnership with Elysium Health, the institute will operate as a testing ground and an event space.

The intent of the institute is to help consumers differentiate between facts and fads in today’s $4.2 trillion wellness landscape by testing health and wellness innovations, products and fitness programs. Some of those products to be tested include sleep trackers, supplements, fitness streaming services, at-home medical devices and diagnostic tests and sneakers.

Elysium Health CEO Eric Marcotulli stated the need for the lab, noting that not “every product purported to benefit health and wellness has undergone what Elysium Health believes is the necessary testing to demonstrate safety and efficacy.”

Elysium Health, the maker of health supplement Basis, was the recipient of the first Good Housekeeping Institute Innovation Emblem last year.

The lab was introduced at an event hosted by hosted by editor-in-chief Jane Francisco and Elysium Health coounders Eric Marcotulli, Dan Alminana and Dr. Leonard Guarente earlier this week. 

At the event, Elysium gave attendees a preview of two new aging diagnostic tests currently available to clinical researchers and clinicians. Those include a biological age test and NAD+ test.

Good Housekeeping Editor-in-Chief Jane Francisco stated: “As part of the GH Institute, our Wellness Lab will be a trusted source on how to achieve health and happiness from the inside out,” adding that Elysium Health’s “commitment to rigorous scientific research and quality product” made it an ideal founding partner.

The lab’s findings will be shared with readers of Good Housekeeping and its sister brand Prevention across print and digital properties.

In its operation as an event space, the lab will showcase the latest wellness technologies and offer a meditation room.