January 25, 2023
The Super Bowl's Retail Effect: $81 Per American Consumer
- by Joe Mandese @mp_joemandese, February 1, 2019
The Super Bowl may be America's biggest media buy, but it's also one of its biggest retail buys. According to a Statista analysis of data from the National Retail Federation, Americans will spend $14.8 billion at retail for purchases related to the Super Bowl, including beer, snacks and new television …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
