Twitter Cost Per Ad Engagement Begins To Stabilize
- by Joe Mandese @mp_joemandese, February 6, 2019
Following a protracted period of declining ad engagement pricing, Twitter's cost-per-engagement pattern is beginning to stabilize, according to estimates published this week by the equity research team at BMO Capital Markets.
While Twitter's CPEs continue to decline, the erosion was the most moderate in 13 consecutive quarters. The pattern appears …
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