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U.S. Shoppers Still Deciding On Grocery Delivery

  • CNBC, Thursday, February 7, 2019 9:03 AM
A meager 3% of grocery spending in the U.S. takes place online today, according to a study from Bain & Co. in collaboration with Google. American shoppers are still reluctant to try delivery services and often don't stick with them, but the firm predicts grocery delivery will ultimately take off as companies continue to invest in it. “Grocery shoppers are still concerned they're being charged higher prices online and complain about delivery drivers being late, among other disappointments,” according to CNBC.

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