Like many publishers, Texas Monthly has launched a paywall to up digital revenue and attract subscribers.
Starting this week, the outlet will begin a gradual rollout of the $1 a month metered paywall that takes effect after a user has read two stories on the site. Texas Monthly estimates that one-third of its website readers are not subscribers.
Texas Monthly EIC Dan Goodgame published a letter to readers addressing the new paywall. He wrote: “We’re asking those who read our work online to do what our print subscribers have done for 46 years: subscribe to Texas Monthly and become part of our vibrant community of readers and storytellers.”
Digital subscribers will have unlimited access to the website, including Texas Monthly’s archive of award-winning journalism. Following a 10-day trial, subscribers can either pay $1 a month for a digital-only subscription, or $1.25 a month for access to the website plus the print magazine.
“We’ve studied the experiences of others that publish across print and online platforms, and we believe our new paywall will enable us to further expand the quality journalism and timely, must-read storytelling that have brought readers — and national magazine awards — to Texas Monthly since our founding,” Goodgame wrote.The March issue of Texas Monthlyis currently available on newsstands and online.