While a number of forecasts predict digital will overtake “traditional” media ad spending this year, at least one category is bucking the trend: automotive. But just barely,
according to the most recent forecast from local advertising experts BIA.
The new forecast released today shows digital will take 40.8% of a …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.