• by Larissa Faw , March 19, 2019

Direct Auto & Life Insurance is appointing Pereira O’Dell as its new agency of record, effective immediately. 

Run out of the agency's New York office, the agency will lead the brand’s national and regional creative across all media, creating an integrated online and in-store experience. 

The agency will also lead Direct Auto’s rebrand as it looks to evolve and modernize not only via traditional advertising, but also through business innovation. Pereira O’Dell’s first work for the brand is expected to break in June.