• by Melynda Fuller , April 3, 2019

NowThis and workplace equality activist organization Time’s Up have launched an exclusive media partnership to produce timely news videos highlighting policy initiatives affecting women in the workplace.

The video series, part of NowThis’ largest content partnership to date, will address the challenges and successes of working women and will cover issues such as workplace gender inequality, paid parental leave, diversity in tech and the pay gap. Features spotlighting powerful women breaking barriers in their fields will also be produced as part of the partnership.

The first round of videos includes a feature about how Time’s Up is working with California First Partner Jen Siebel Newsom to close the state’s gender and racial pay gap and a piece on nonprofit Future Female Sounds founder, as the organization strives to make DJ’ing accessible to girls and women around the world.

A Q&A with Tiffany Fa’ae’e, the first woman to coach men’s professional rugby in the U.S., and a piece on emergency physicians and Time’s Up Healthcare founding members Dara Kass and Esther Choo also appear in the first batch of released video content.

The project launched on April 2, celebrated as National Equal Pay Day, and its associated content will be shared across NowThis’ robust network of social channels, including Facebook, Instagram, YouTube, Twitter, Snapchat and on NowThisNews.com.

NowThis reaches 70% of Americans in their 20s, bringing a massive audience to the work being done by Time’s Up.

Rebecca Goldman, interim CEO of Time's Up, stated: “We know that impactful storytelling opens minds, touches hearts and fuels social change.”

NowThis Chief Content Officer Tina Exarhos noted  the digital publisher has “been committed to covering stories about equality, empowerment and change on a daily basis” and is proud to “share unique stories of working women and highlight companies striving toward a more equitable workplace.”