Black Pearl Mail, provider of an email marketing tool, has moved its headquarters from Wellington, New Zealand to Scottsdale, Arizona.
Backed by venture capital fund AZ Crown, the firm is hiring in the Scottsdale area. Its R&D unit, which will remain in New Zealand, is also expanding.
With the move, the company recently named Cherryl Pressley as CEO and Corey Frank as chief revenue officer. Pressley has spent the last 14 years at Microsoft, most recently leading strategy and sales for strategy for Microsoft’s global distribution partner network.
Frank co-founded KnowledgeNet, a company acquired by Thomson Reuters, and two other ventures: Parameter and StormWind Studios.
Black Pearl founder Nick Lissette has assumed the roles of director & CTO.
Black Pearl provides clients with email signatures and signature management services.
The firm’s mission is to help brands “maximize email use as a digital marketing channel -- something they use every day but hasn’t historically yielded much in the way of marketing results,” states Tim Crown, principal of AZ Crown Investments and chairman of the board of Black Pearl Mail
“The move of our headquarters to Scottsdale has opened up numerous possibilities for the company,” while allowing it to work with partners such as AZ Crown, says Pressley, who has served on Black Pearl’s board for the past 18 months.