DePaul University Taps Critical Mass For Media Duties

DePaul University is appointing Critical Mass as the university's media agency of record following a formal review. Marc USA was incumbent agency. Critical Mass will lead the university’s overall media strategy and planning serving along with the school's creative AOR TwobyFour. Their first project will introduce the second iteration of the “Here, We Do.” brand awareness advertising campaign. The DePaul business will be led out of the Critical Mass US headquarters in Chicago.

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