• by Larissa Faw , May 2, 2019

Twinings of London is introducing the brand's first advertising for its Wellness blends, which hit shelves late last year, and the first all-digital marketing campaign for Twinings North America. 

The “From 1706 & Beyond” creative, developed with Terri & Sandy, features an ahead-of-his-time Thomas Twining trying to convince the local townspeople of his plans for Twinings Herbal and Wellness blends, which doesn’t go over exactly as he’d hoped.

The media buy — overseen by Levelwing — runs across connected TV, mobile, display, desktop and social networks including YouTube, Facebook and Instagram.