eMarketer Upgrades Programmatic Video Outlook: Cites OTT, CTV And Social Boom

Video will account for nearly 50% of programmatic ad spending this year, according to a revised projection released this morning by eMarketer, which cited higher-than-expected growth on connected TV, over-the-top (OTT) and social video advertising as reasons for its upward revision.

"Back in September 2018, we forecast that programmatic video ...


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