• by Larissa Faw , May 10, 2019

The National Hockey League (NHL) is out with a new spot that showcases current players and that is  designed to illustrate the sport’s “sense of community” to young fans.  

The "Feel" spot was developed by creative team Cliff Skeete and Bruce Jacobson of Baby Bear’s Porridge Productions, in collaboration with editor Steve Bell of Cutters Studios and the NHL in-house marketing team.

The spot will air on NBC, NBCSN, Sportsnet, CBC, TVA Sports and NHL Network, and run across digital and social media channels (including Facebook, Twitter, Instagram, NHL.com), and in-arena throughout the Stanley Cup Playoffs.