'Nylon' Launches Spain Edition, Part Of Larger Expansion

Nylon Media has launched an edition in Spain, it’s ninth international edition.

This comes after Nylon redesigned its U.S. site back in February, powered by RebelMouse, the publisher's CMS platform.

After the "successful" relaunch, Nylon president Evan Luzzatto, a former Snapchat executive, told Publishers Daily: “We can now leverage RebelMouse’s platform to share Nylon's digital content, draw market-specific insights and standardize design principles across Nylon's international partners.

“It enables us to unify the brand internationally while publishing content catered to each market,” he added.

In the last three years, Nylon launched market-specific versions in China and Germany. It also has partners in South Korea, Japan, Singapore, Thailand, Indonesia and Mexico.

Nylon's partnership with RebelMouse enables the publisher to launch international markets faster, and "ensures Nylon's core identity stays intact in new markets," said Anne-Elise Duss, Nylon's director of business development. 



She believes RebelMouse has changed "how we onboard partners."

Nylon Spain was launched in partnership with Taller De Editores, S.A., publisher of Spain’s female lifestyle brand Mujerhoy.

Pablo Aragón Blanco, Nylon Spain's editor-in-chief, is overseeing the production of original content in Spanish for the site.

Nylon Spain produces monthly cover stories, in addition to the U.S. cover stories. Nylon Spain also syndicates some content from and Nylon U.S.

Next story loading loading..