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Walmart Plans Event To Woo Corporate Advertisers

  • Reuters, Wednesday, May 22, 2019 4:09 PM

Walmart is hosting an event, dubbed 5260, in New York next week to entice large consumer goods companies to use the retailer as a vehicle to reach their customers. The numerical name comes from a Walmart store near the retailer’s hometown of Bentonville, Arkansas, which is known for being a test lab for retail innovation. Invitees include Procter & Gamble, Unilever, Coca Cola, Mattel, Glaxosmithkline and NBC Universal, multiple sources familiar with the matter told Reuters.

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