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Fiat Tries And Fails To Spark Small Car Comeback

Trucks and SUVs are still king in the U.S. vehicle market, despite valiant efforts by Fiat to spark a small car revival. Its maker, Fiat Chrysler Automobiles, is thriving, thanks largely to its Jeep SUVs and Ram trucks. But the company's Fiat brand is withering away, according to USA Today. “Plunging interest in passenger cars, a lack of body style variety, a reputation for poor quality and a general lack of consumer awareness have collectively undermined the Italian brand,” reports the newspaper. 


Read the whole story at USA Today »

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