Web and Satellite Radio Listeners are Highly Active Consumers Web radio listeners (those who regularly or occasionally listen) are not only growing in numbers but they are also
a highly active group of consumers with above average levels of purchase intentions and are early adopters of other new media options according to an analysis by BIGresearch of their most
recent Simultaneous Media survey.
Typical web radio listeners are:
- Between 18 and 44 (74.5%)
- Male(59.6%)
-
Well paid, with an average household income of $54,334
- 7.2% of adults 18+ regularly listen to web radio (approximately 16 million)
- 23.4% occasionally
listen to web radio (approximately 52 million.)
The media which have the greatest influence on their apparel purchases are:
- Magazines
- In-Store Promotions
- Broadcast TV
- Newspaper Inserts
- Cable
However, the media which index the
highest for apparel purchase influence are blogging, instant messaging, picture phones and radio. The radio formats they prefer are rock, alternative, oldies, top 40/pop and talk.
The survey reports that Satellite radio listeners are not only not average, but they are a "Lucrative Consumer Group." BIGresearch reports insights on the consumption power of this small, but
lucrative group of consumers (4.3% of 18+ population, approximately 9.5 million):
- Gender: Male, 56.1%, Female, 43.9%
- Average
Age: 42.7; 25-54, 66%
- Average Household Income: $77,329
- Dog Ownership: 68.5%
Active lifestyle leisure
activities, with top 5 being:
- Watch TV 68.3%
- Listen to Music 66.4%
- Surf the Net
65.0%
- Dining Out 63.8%
- Read
Books 59.9%
Satellite radio listeners suffer from the following health conditions more than the
general population:
- Acid Reflux
- Allergies
- Arthritis
- Depression
-
Headaches/Migraines (probably from all the leisure time activities)
- Heartburn/Indigestion
- Heart Disease
- Insomnia
- Overweight (from too much dining out)
For more, visit BIGresearch.