• by Melynda Fuller , June 4, 2019

Elle’s executive editor, Emma Rosenblum, is set to move to Bustle Digital Group, where she’ll take on the newly created position of EIC of its lifestyle group.

The lifestyle group includes the brands Bustle, The Zoe Report, Elite Daily and Romper. Rosenblum will negotiate all editorial operations, content development and brand experiences, WWD reports.  

Bustle founder and EIC Kate Ward left the company in April of this year. 

Set to begin her new position in mid-July, Rosenblum joins Bustle Digital Group after approximately two years at Elle.

Rosenblum has also served as editorial director of Bloomberg’s luxury lifestyle and fashion vertical “Pursuits” and was senior editor of its publication Businessweek, in addition to holding positions at Glamour and New York magazine. 

Bryan Goldberg, CEO of BDG, told WWD, “With the landscape changing so much, we wanted somebody who’s been at tier-one publications of the print era and is ready to bring that polish and depth of reporting to the digital realm. She’s been able to elevate the editorial at every publication she’s worked at.”

Rosenblum’s appointment comes just months after the company announced Dan Peres would helm its still-developing Gawker iteration. BDG acquired Gawker.com at auction last summer. 

Earlier this year, BDG acquired media brands Mic, after the staff unionized and was largely dissolved by its previous owners, and the Outline.