AAF Taps Ducks Unlimited's Pacheco As New Chief

The American Advertising Federation (AAF) this morning named Ducks Unlimited CMO Steve Pacheco its new president and CEO.

He succeeds James Edmund Datri, who announced in October 2018 his plans to step down after 10 years of service.

Pacheco has 30 years of marketing industry experience, including more than 20 as managing director of advertising and sponsorship marketing at FedEx, before joining Ducks Unlimited.

Strategic advisory firm MediaLink handled the executive search.

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