Vision care company 1-800 Contacts has consolidated its advertising and marketing account with Portland, OR-based R2C Group.
The company spent an estimated $33 million on measured media last year according to Kantar.
With the consolidation R2C’s remit includes data-driven creative, media and analytics services.
“As we look to the next phase of the company’s growth with new offerings, such as ExpressExam –our online vision exam–and our house contact lens brand AquaSoft, it became clear that R2C was the right partner to get our message in front of consumers,” stated Phil Bienert, CMO at 1-800-Contacts.
The transition is in progress and expects to be completed by early June.