This brings Minute Media’s total funding to $120 million.
Going forward, the company is “focusing investment on the deepening of our publisher product and tech offering — a part of our business that is rapidly expanding,” Asaf Peled, founder-CEO of Minute Media, stated.
The funding will also be used for future mergers and acquisitions of publishing brands “across new content verticals and within new markets,” he added.
Minute Media operates and licenses a digital publishing platform and media solutions.
Revenue for the company is growing “100% year-on-year,” according to Peled.
In addition to The Big Lead, the sports, media and pop-culture site Minute Media bought in March, the company owns soccer site 90min, gaming site DBLTAP, sports site 12up and trivia site Mental Floss.
After buying The Big Lead, Minute Media president Rich Routman told Morning Consult the company wanted to land a similar media deal every quarter in 2019, particularly in the technology, food and lifestyle space.
Minute Media's properties reach over 140 million monthly and feature original content in 12 languages, per the company.