WFA Finds 'State Of Advertising' Shifting From Awareness To Performance
- by Joe Mandese @mp_joemandese, June 19, 2019
If there was any doubt that marketers have shifted to a "performance" mindset from an "awareness" oriented one, a new study released today by he World Federation of Advertisers should put that to rest.
The study, which was conducted in collaboration with The Economist, was released at the Cannes Media …
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