Media Planners Bullish On Digital OOH, Boost Budget Allocation

Media planners are more bullish for allocating ad budgets to digital out-of-home media over the next two years than they were two years ago, according to findings of survey of planners released this week by the Digital Place-Based Advertising Association (DPAA).

The study, which is based on responses from 219 planners surveyed in the fourth quarter of 2018, indicates they are more prone to utilize digital out-of-home for a variety of reasons, but especially increased availability of programmatic media-buying systems, various attribution systems, and mobile media tie-ins.

The report drills into these and other factors driving digital out-of-home planning and buying over the next two years.

Next story loading loading..

Discover Our Publications