Houston Consulting Group Forms Email Division

Greene Consulting Group, a Houston-based digital consultancy serving local businesses and nonprofits, has formed an email marketing division.

The company also announced it is bundling services in SMB-friendly budget packages.

The company was founded 23 years ago, and competes against such firms as Rev-local, Reach Local and AT & T Business Solutions.

“One of the biggest challenges we faced was educating SMBs on how to leverage email marketing to get more customers,” states Maynard Greene, director of systems for Greene Consulting Group.

The company serves a wide range of local SMBs, from dry cleaners and pet sitters to pediatricians and accountants, according to its web site.

Greene advises SMBs to

  • Make sure their email content is something recipients want to consume.
  • Send different messages to existing customers and prospects.
  • Warm prospects up as if they were meeting for the first time.

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