Ad Execs Assume Large Shares Of Ad Fraud, Even If They Can't Measure It

Less than half (48%) of ad execs say they currently have the ability to accurately measure digital ad fraud and/or non-human traffic, but almost all of them believe it is eating into significant shares of their ad budgets.

On average, ad execs say 12.6% of their digital ad ...

Next story loading loading..

Discover Our Publications