Scarborough Research recently released an analysis of spending patterns of consumers who have one or more school-age children in their household that finds that consumers in Des Moines, New York, and Boston are spending more money annually on average for children's clothing than consumers nationally.
Des Moines adults with school-age children in their household who bought children's clothing during the past year spent on average $298 on these purchases. This is $36 more than the national average of $262.
...round out the top local markets for children's clothing purchasers.
Nike is the top sports apparel brand for consumers with school-age children, as 38 percent of these consumers purchased Nike clothing during the past year. People with school-age children in the household are 43 percent more likely than all consumers to have made a Nike purchase.
...round out the top athletic apparel brands for people with school-age children in the household.
Top and Bottom Market Areas For Children's Clothing Expenditures in the Past 12 Months | |
TOP MARKET AREAS | Avg. Amount Spent |
Des Moines/Ames, IA | $298 |
New York, NY | $297 |
Boston, MA | $294 |
Jacksonville, FL | $291 |
Memphis, TN | $291 |
Hartford/New Haven, CT | $288 |
Syracuse, NY | $287 |
Indianapolis, IN | $281 |
Washington, D.C. | $281 |
San Francisco/ |
|
Oakland/San Jose, CA | $278 |
Spokane, WA | $278 |
Sacramento/Stockton/ |
|
Modesto, CA | $277 |
Kansas City, MO | $276 |
Cincinnati, OH | $275 |
Atlanta, GA | $275 |
Philadelphia, PA | $273 |
Wilkes-Barre/ |
|
Scranton, PA | $273 |
Houston, TX | $272 |
Albany/Schenectady/ |
|
Troy, NY | $272 |
Cleveland/Akron, OH | $271 |
Detroit, MI | $271 |
Norfolk/Portsmouth/ |
|
Newport News, VA | $270 |
Providence/ |
|
New Bedford, RI | $269 |
Columbus, OH | $269 |
BOTTOM 10 MARKETS | |
Tucson, AZ | $236 |
Las Vegas, NV | $236 |
Oklahoma City, OK | $236 |
Denver, CO | $234 |
Dayton, OH | $230 |
Los Angeles, CA | $229 |
Albuquerque/Santa Fe, NM | $228 |
San Antonio, TX | $227 |
El Paso, TX | $225 |
Austin, TX | $214 |
SOURCE: Scarborough Research, 2005 |
Top Athletic Apparel Brands Among People with School-Age Children in the HouseholdPurchased In The Past 12 Months | |
Brand | Purchased |
Nike | 38% |
Adidas | 19 |
Reebok | 17 |
Russell Athletic | 7 |
Starter Sportswear | 6 |
Wilson Sporting Goods | 5 |
Fila USA | 4 |
Spalding Sports | 3 |
SOURCE: Scarborough Research 2005 |
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