Commentary

Des Moines Beats New York and National Average in Kid's Clothing Spending

Des Moines Beats New York and National Average in Kid's Clothing Spending

Scarborough Research recently released an analysis of spending patterns of consumers who have one or more school-age children in their household that finds that consumers in Des Moines, New York, and Boston are spending more money annually on average for children's clothing than consumers nationally.

Des Moines adults with school-age children in their household who bought children's clothing during the past year spent on average $298 on these purchases. This is $36 more than the national average of $262.

  • New York ($297)
  • Boston ($294)
  • Jacksonville, FL, ($291)
  • Memphis, TN ($291 )
  • Hartford, CT ($288)

...round out the top local markets for children's clothing purchasers.

Nike is the top sports apparel brand for consumers with school-age children, as 38 percent of these consumers purchased Nike clothing during the past year. People with school-age children in the household are 43 percent more likely than all consumers to have made a Nike purchase.

  • Adidas (19 percent)
  • Reebok (17 percent)
  • Champion (8 percent)
  • Russell Athletic (7 percent)

...round out the top athletic apparel brands for people with school-age children in the household.

 

Top and Bottom Market Areas For Children's Clothing Expenditures in the Past 12 Months

TOP MARKET AREAS

Avg. Amount Spent

Des Moines/Ames, IA

$298

New York, NY

$297

Boston, MA

$294

Jacksonville, FL

$291

Memphis, TN

$291

Hartford/New Haven, CT

$288

Syracuse, NY

$287

Indianapolis, IN

$281

Washington, D.C.

$281

San Francisco/

 

Oakland/San Jose, CA

$278

Spokane, WA

$278

Sacramento/Stockton/

 

Modesto, CA

$277

Kansas City, MO

$276

Cincinnati, OH

$275

Atlanta, GA

$275

Philadelphia, PA

$273

Wilkes-Barre/

 

Scranton, PA

$273

Houston, TX

$272

Albany/Schenectady/

 

Troy, NY

$272

Cleveland/Akron, OH

$271

Detroit, MI

$271

Norfolk/Portsmouth/

 

Newport News, VA

$270

Providence/

 

New Bedford, RI

$269

Columbus, OH

$269

BOTTOM 10 MARKETS

Tucson, AZ

$236

Las Vegas, NV

$236

Oklahoma City, OK

$236

Denver, CO

$234

Dayton, OH

$230

Los Angeles, CA

$229

Albuquerque/Santa Fe, NM

$228

San Antonio, TX

$227

El Paso, TX

$225

Austin, TX

$214

SOURCE: Scarborough Research, 2005

 

 

Top Athletic Apparel Brands Among People with School-Age Children in the HouseholdPurchased In The Past 12 Months

Brand

Purchased

Nike

38%

Adidas

19

Reebok

17

Russell Athletic

7

Starter Sportswear

6

Wilson Sporting Goods

5

Fila USA

4

Spalding Sports

3

SOURCE: Scarborough Research 2005

 

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