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Online Sports Sites, Demographics, Advertisers, Ad Sizes, Types and Technology

Online Sports Sites, Demographics, Advertisers, Ad Sizes, Types and Technology

A deep drill-down into Online sports sites, demographics, advertisers and ad technology in the sports league and teams category.                       

                                 

Top 10 Online Sports Destinations
Week ending August 21, 2005 US, Home and Work

 

Unique Audience (000)

Active Reach (%)

ESPN

6,200

4.98

Yahoo! Sports

5,365

4.31

FOX Sports on MSN

5,260

4.22

NFL Internet Network

4,474

3.59

AOL Sports

4,077

3.27

MLB.com

3,844

3.09

Sportsline.com

3,012

2.42

SI.com

2,621

2.11

eBay Sports

2,392

1.92

nascar.com

2,162

1.74

Source:  Nielsen//NetRatings NetView

     ;                                 & nbsp;      

Demographic Data for Sports Category
Month of July 2005 US, Home and Work

 

Target

Unique Audience (000)

Audience Comp (%)

Total

     

 57,553

100

Male

      

34,865

60.58

Female

      

22,688

39.42

Age

 2 - 11

1,437

2.5

 

 12 - 17

4,391

7.63

 

 18 - 24

3,180

5.52

 

 25 - 34

7,962

13.83

 

 35 - 49

20,532

35.67

 

 45+

27,218

47.29

 

 55+

13,335

23.17

 

 65+

4,458

7.75

HH Income

 $ 0 - 24999

2,556

4.44

 

 $ 25000 - 49999

11,825

20.55

 

 $ 50000 - 74999

15,935

27.69

 

 $ 75000 - 99999

11,218

19.49

 

 $ 100000 - 149999

9,684

16.83

 

 $ 150000+

5,379

9.35

 

 No Response

956

1.66

Source:  Nielsen//Netratings Netview

                             ;                                 & nbsp;    

Data on the Entertainment Industry / Sports Leagues & Teams Segment           
Week ending August 21, 2005 US, Home and Work

 

Top 20 Advertisers

 

Impressions (000)

Share of all Impressions

The Walt Disney Corporation

8,669

20.0%

NBA

4,731

10.9%

Seattle Seahawks

4,654

10.7%

Nascar

4,329

10.0%

United States Tennis Association

2,972

6.9%

The University of Tennessee

2,475

5.7%

Major League Baseball

1,591

3.7%

Michigan International Speedway

1,562

3.6%

Detroit Red Wings Official Page

936

2.2%

Comcast Corporation

750

1.7%

FIFA

698

1.6%

Iowa Hawkeyes

630

1.5%

World Wrestling Entertainment, Inc.

618

1.4%

Arizona Cardinals

553

1.3%

USC Trojans

472

1.1%

University of Nebraska

412

1.0%

University of Miami

338

0.8%

Hughes Electronics Corporation

330

0.8%

Oklahoma Sooners

314

0.7%

Chicago Bears Football Club, Inc

309

0.7%

Total

43,351

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

 

Impressions (000)

Share of all Impressions

Leaderboard (728x90)

20,264

46.7%

Wide Skyscraper (160x600)

5,657

13.1%

Medium Rectangle (300x250)

3,582

8.3%

Button #1 (120x90)

3,565

8.2%

Button #2 (120x60)

2,759

6.4%

Half Banner (234x60)

1,431

3.3%

Non-Standard Dimension

1,366

3.2%

Full Banner (468x60)

1,323

3.1%

Vertical Banner (120x240)

1,223

2.8%

Rectangle (180x150)

622

1.4%

Skyscraper (180x150)

546

1.3%

Square Button (125x125)

520

1.2%

Unspecified

188

0.4%

Vertical Rectangle (240x400)

157

0.4%

Square (250x250)

143

0.3%

Micro Bar (88x31)

2

0.0%

Total

43,348

100.0%

Source: Nielsen//NetRatings AdRelevance

                      

                      

Ad Delivery Types

 

Impressions (000)

Share of all Impressions

Inline

42,896

99.0%

Pop-Up

287

0.7%

Floating/Overlay

77

0.2%

Pop-Under

74

0.2%

Interstitial

13

0.0%

Total

43,347

100.0%

Source: Nielsen//NetRatings AdRelevance

                                 

Data on the Web Media Industry / Sports & Recreation Segment
Week ending August 21, 2005 US, Home and Work                       

 

Top 20 Advertisers

 

Impressions (000)

Share of all Impressions

NFL Enterprises

33,706

42.2%

RacingOne.com

8,866

11.1%

Time Warner Inc.

4,591

5.7%

SportsLine.com, Inc.

3,943

4.9%

PLAYERS INC

3,704

4.6%

D-1 Fantasy Sports, LLC.

3,490

4.4%

The Walt Disney Corporation

2,664

3.3%

CDM Fantasy Sports

2,173

2.7%

Student Advantage, Inc.

1,751

2.2%

Active.com

1,731

2.2%

SportsByBrooks

1,608

2.0%

MSG Network

1,580

2.0%

Major League Baseball

1,388

1.7%

GolfServe Online

869

1.1%

SportsSource4u.com

826

1.0%

Roto Sports, Inc.

756

0.9%

Scout.com

719

0.9%

TQStats

517

0.6%

ATS411.com

486

0.6%

Association of Volleyball Professionals

418

0.5%

Total

79,964

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

 

Impressions (000)

Share of all Impressions

Non-Standard Dimension

34,455

43.1%

Leaderboard (728x90)

17,218

21.5%

Wide Skyscraper (160x600)

6,134

7.7%

Half Banner (234x60)

3,958

4.9%

Button #2 (120x60)

3,868

4.8%

Medium Rectangle (300x250)

3,788

4.7%

Full Banner (468x60)

3,129

3.9%

Button #1 (120x90)

1,970

2.5%

Micro Bar (88x31)

1,565

2.0%

Rectangle (180x150)

1,277

1.6%

Square (250x250)

926

1.2%

Skyscraper (180x150)

855

1.1%

Vertical Banner (120x240)

523

0.7%

Square Button (125x125)

160

0.2%

Unspecified

116

0.1%

Large Rectangle (336x280)

22

0.0%

Total

79,964

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Ad Delivery Types

 

Impressions (000)

Share of all Impressions

Inline

79,892

99.9%

Pop-Up

71

0.1%

Pop-Under

1

0.0%

Total

79,964

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

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