A deep drill-down into Online sports sites, demographics, advertisers and ad technology in the sports league and teams category.
Top 10 Online Sports Destinations | ||
| Unique Audience (000) | Active Reach (%) |
ESPN | 6,200 | 4.98 |
Yahoo! Sports | 5,365 | 4.31 |
FOX Sports on MSN | 5,260 | 4.22 |
NFL Internet Network | 4,474 | 3.59 |
AOL Sports | 4,077 | 3.27 |
MLB.com | 3,844 | 3.09 |
Sportsline.com | 3,012 | 2.42 |
SI.com | 2,621 | 2.11 |
eBay Sports | 2,392 | 1.92 |
nascar.com | 2,162 | 1.74 |
Source: Nielsen//NetRatings NetView |
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Demographic Data for
Sports Category | |||
| Target | Unique Audience (000) | Audience Comp (%) |
Total |
| 57,553 | 100 |
Male |
| 34,865 | 60.58 |
Female |
| 22,688 | 39.42 |
Age | 2 - 11 | 1,437 | 2.5 |
| 12 - 17 | 4,391 | 7.63 |
| 18 - 24 | 3,180 | 5.52 |
| 25 - 34 | 7,962 | 13.83 |
| 35 - 49 | 20,532 | 35.67 |
| 45+ | 27,218 | 47.29 |
| 55+ | 13,335 | 23.17 |
| 65+ | 4,458 | 7.75 |
HH Income | $ 0 - 24999 | 2,556 | 4.44 |
| $ 25000 - 49999 | 11,825 | 20.55 |
| $ 50000 - 74999 | 15,935 | 27.69 |
| $ 75000 - 99999 | 11,218 | 19.49 |
| $ 100000 - 149999 | 9,684 | 16.83 |
| $ 150000+ | 5,379 | 9.35 |
| No Response | 956 | 1.66 |
Source: Nielsen//Netratings Netview |
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Data on the Entertainment Industry / Sports Leagues & Teams Segment
Week
ending August 21, 2005 US, Home and Work
Top 20 Advertisers | ||
| Impressions (000) | Share of all Impressions |
The Walt Disney Corporation | 8,669 | 20.0% |
NBA | 4,731 | 10.9% |
Seattle Seahawks | 4,654 | 10.7% |
Nascar | 4,329 | 10.0% |
United States Tennis Association | 2,972 | 6.9% |
The University of Tennessee | 2,475 | 5.7% |
Major League Baseball | 1,591 | 3.7% |
Michigan International Speedway | 1,562 | 3.6% |
Detroit Red Wings Official Page | 936 | 2.2% |
Comcast Corporation | 750 | 1.7% |
FIFA | 698 | 1.6% |
Iowa Hawkeyes | 630 | 1.5% |
World Wrestling Entertainment, Inc. | 618 | 1.4% |
Arizona Cardinals | 553 | 1.3% |
USC Trojans | 472 | 1.1% |
University of Nebraska | 412 | 1.0% |
University of Miami | 338 | 0.8% |
Hughes Electronics Corporation | 330 | 0.8% |
Oklahoma Sooners | 314 | 0.7% |
Chicago Bears Football Club, Inc | 309 | 0.7% |
Total | 43,351 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes | ||
| Impressions (000) | Share of all Impressions |
Leaderboard (728x90) | 20,264 | 46.7% |
Wide Skyscraper (160x600) | 5,657 | 13.1% |
Medium Rectangle (300x250) | 3,582 | 8.3% |
Button #1 (120x90) | 3,565 | 8.2% |
Button #2 (120x60) | 2,759 | 6.4% |
Half Banner (234x60) | 1,431 | 3.3% |
Non-Standard Dimension | 1,366 | 3.2% |
Full Banner (468x60) | 1,323 | 3.1% |
Vertical Banner (120x240) | 1,223 | 2.8% |
Rectangle (180x150) | 622 | 1.4% |
Skyscraper (180x150) | 546 | 1.3% |
Square Button (125x125) | 520 | 1.2% |
Unspecified | 188 | 0.4% |
Vertical Rectangle (240x400) | 157 | 0.4% |
Square (250x250) | 143 | 0.3% |
Micro Bar (88x31) | 2 | 0.0% |
Total | 43,348 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions |
Inline | 42,896 | 99.0% |
Pop-Up | 287 | 0.7% |
Floating/Overlay | 77 | 0.2% |
Pop-Under | 74 | 0.2% |
Interstitial | 13 | 0.0% |
Total | 43,347 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Data on the Web Media Industry / Sports & Recreation Segment
Week ending August 21, 2005 US, Home and Work
Top 20 Advertisers | ||
| Impressions (000) | Share of all Impressions |
NFL Enterprises | 33,706 | 42.2% |
RacingOne.com | 8,866 | 11.1% |
Time Warner Inc. | 4,591 | 5.7% |
SportsLine.com, Inc. | 3,943 | 4.9% |
PLAYERS INC | 3,704 | 4.6% |
D-1 Fantasy Sports, LLC. | 3,490 | 4.4% |
The Walt Disney Corporation | 2,664 | 3.3% |
CDM Fantasy Sports | 2,173 | 2.7% |
Student Advantage, Inc. | 1,751 | 2.2% |
Active.com | 1,731 | 2.2% |
SportsByBrooks | 1,608 | 2.0% |
MSG Network | 1,580 | 2.0% |
Major League Baseball | 1,388 | 1.7% |
GolfServe Online | 869 | 1.1% |
SportsSource4u.com | 826 | 1.0% |
Roto Sports, Inc. | 756 | 0.9% |
Scout.com | 719 | 0.9% |
TQStats | 517 | 0.6% |
ATS411.com | 486 | 0.6% |
Association of Volleyball Professionals | 418 | 0.5% |
Total | 79,964 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes | ||
| Impressions (000) | Share of all Impressions |
Non-Standard Dimension | 34,455 | 43.1% |
Leaderboard (728x90) | 17,218 | 21.5% |
Wide Skyscraper (160x600) | 6,134 | 7.7% |
Half Banner (234x60) | 3,958 | 4.9% |
Button #2 (120x60) | 3,868 | 4.8% |
Medium Rectangle (300x250) | 3,788 | 4.7% |
Full Banner (468x60) | 3,129 | 3.9% |
Button #1 (120x90) | 1,970 | 2.5% |
Micro Bar (88x31) | 1,565 | 2.0% |
Rectangle (180x150) | 1,277 | 1.6% |
Square (250x250) | 926 | 1.2% |
Skyscraper (180x150) | 855 | 1.1% |
Vertical Banner (120x240) | 523 | 0.7% |
Square Button (125x125) | 160 | 0.2% |
Unspecified | 116 | 0.1% |
Large Rectangle (336x280) | 22 | 0.0% |
Total | 79,964 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions |
Inline | 79,892 | 99.9% |
Pop-Up | 71 | 0.1% |
Pop-Under | 1 | 0.0% |
Total | 79,964 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.