Picard will be responsible for driving cross-media ad revenue, as well as leading the group’s integrated sales team. She succeeds Peter Medwin.
She will report to senior vice president, publishing director Nancy Berger, who is also CRO to the three women's titles. She had shared the CRO title with Medwid since January, when Donna Kalajian Lagani stepped down after 23 years as a publisher at Hearst Magazines. Lagani is now at Hearst Foundations.
Berger was serving as CRO of Cosmopolitan, Women’s Health and Seventeen since February. She succeeded Donna Kalajian Lagani, who stepped down after 23 years as a publisher at Hearst Magazines. She is now at Hearst Foundations.
Picard takes on her new role July 15.
Most recently, Picard was vice president of sales for the Americas at Getty Images. Previously, she spent four years as senior vice president of sales, Warner Media.Earlier in her career, Picard held executive positions at Condé Nast in the corporate sales division and as publisher of Bon Appétit. She also worked at Time Inc.’s branded solutions division.