• by Larissa Faw , July 8, 2019

Havaianas is working with creative shop TBD to launch the sandal brand's first large-scale outdoor activation stateside on the boardwalk in Venice Beach, California.

The "Step into Summer" U.S. extension broadens the global "Let's Summer" campaign through an interactive offline-online experience.

Developed with artist Buff Monster, a 100-foot long rubber runway incorporates Google Vision AI to recognize Havaianas pattern designs and take visitors to a digital place where they can purchase said designs at StepIntoSummer.com.

The site also provides a curated style guide with fashion tips by celebrity stylist Tara Swennen.