Publicis Restructures U.S. Operations, Cites Epsilon Acquisition And D2C Market Pressure

Publicis Groupe has restructured its U.S. operations, creating two new “leadership infrastructures:” Publicis Groupe U.S. ComEx; and a three-zoned Publicis Communications U.S.

Chaired by Publicis Groupe Chairman-CEO Arthur Sadoun, ComEx is comprised of Publicis Media Americas CEO Tim Jones, Epsilon CEO Bryan Kennedy, Publicis Groupe Executive Vice President-Global Clients Ros King, Publicis Groupe COO and Publicis Media CEO Steve King, Publicis Groupe North America CFO Adrian Sayliss, Publicis Groupe CSO Carla Serrano, Publicis Communications U.S. CCO and Leo Burnett Worldwide CCO Liz Taylor, and Publicis Sapient CEO Nigel Vaz.

Publicis noted this new executive committee follows the closing of Publicis’ acquisition of Epsilon, and reflects the changing dynamics of the advertising marketplace.

“Our clients are feeling pressure from e-commerce platforms, walled gardens and fierce competition from D2C brands,” Sadoun explains in a statement announcing the new organization. “With this new U.S. leadership team in place, we will bring to our clients what they really need: personalized experiences at scale, to enable them to leapfrog the competition.”



The new three-zoned Publicis Communications U.S. operation will be organized this way:

West, led by Andrew Bruce, CEO, Publicis Communications West.

Center, led by Andrew Swinand, CEO, Publicis Communications Center.

East, led by Jem Ripley who returns to Publicis Groupe as Publicis Communications CEO of this region.

Next story loading loading..