• by Larissa Faw , July 11, 2019

Shoe company SeaVees is launching its first brand campaign with creative that mimics a 1970s-era talk show set (think Dick Cavett).

The ads end with the tagline, "Keeping it casual since 1964." After a period of popularity in its early decades, the brand lay dormant for years until it was revived 10 years ago by CEO Steven Tiller after he discovered an original pair at a vintage store in Japan. 

Sample the work here. 

The campaign, developed with Where The Buffalo Roam, includes a series of videos and social cut-downs running across YouTube, Instagram, Facebook, display banners, organic social, email and on SeaVees.com.