Billboardand Bandsintown revealed a new partnership today that will allow for deeper engagement across both platforms.
Under the new deal, Billboard will embed tour dates featured on Bandsintown into its articles, providing readers with direct links to ticketing. Bandsintown features a catalog of tour dates and live music data for more than 500,000 artists.
The Bandsintown Amplified music player will also be featured across Billboard and its related music sites like Spin, Stereogum and Vibe, to deepen music discover through major music streaming services.
Billboard’s archive will feature across Bandsintown in the form of links to articles associated with artist profiles that appear on the ticketing platform.
While the partnership allows each outlet to fuel audience engagement across its platform, it also comes at a time when musicians count on revenue from live events more than ever before, with 60% to 80% of musicians' incomes coming from live events in some capacity.
The partnership comes as Billboard trains its focus on global expansion and a new suite of products and brand opportunities, investing in tech, data services, insights and research and new content types.
Billboard is part of The Hollywood Reporter-Billboard Media Group, which reaches over 45 million people a month and reports over 2 billion annual online views of video content.
Bandsintown counts 130 million monthly active fans across the globe with 50 million registered concert goers registered to the site.