Urban Outfitters latest Artist Editions series has teamed with Clever, Architectural Digest’s digital brand.
The series features pieces for the home by designers Sally Rizzoli, Joseph Algieri, Katherine Entis of Soft Century, Leonard Cordell Bessemer’s Objects for Objects, Mansi Shah and Elise McMahon’s Likeminded Objects.
Each artist was chosen based on the kinship between their work and the Clever aesthetic, with bold design, sustainability and accessibility considered foremost.
“Editorially, Clever is all about accessible design with a bold point of view. Ecommerce content is an important part of that strategy. We want to help our audience find home decor that's fun and unique, but still attainable,” Keith Pollock, AD's executive director, digital, told Publishers Daily.
In addition to the line, Clever and Urban Outfitters will host a launch event August 1 at the brand’s flagship store in New York's Herald Square. Four of the artists will appear in a panel discussion led by Architectural Digest’s senior design editor.
"We jumped at the chance to partner with Urban Outfitters on this Artist Editions design collaboration and launch event. Their customer is our reader, and as a newer media brand, we’re always looking for meaningful opportunities to gain awareness,” said Pollock.
“Also, a mission of ours at Clever is to support young design talent, so we loved being able to curate this collection with some of our favorites."
The items, which include upholstered furniture, shag pillows, woven rugs and ceramic objects, range in price from $40 to $2,400 and are available on the Urban Outfitters website and the flagship store.