- Wired, Monday, July 22, 2019 12 PM
"The good news is that VR and AR are officially big enough to be like any other medium at Comic-Con. The bad news? A lot of it just isn't going to make much of an impression," writes Peter Rubin in
Wired. He provides a critical look at just which VR and AR experiences stood out (one was a Batman-themed CGI deal) , and which didn't. The lesson for marketers: "Hey, your thing has AR functionality?
Oh, you just mean that when I look through my phone, I see something that isn't there. Does it ... do anything
? No? Thanks anyway."
Read the whole story at Wired »