• Wired, Monday, July 22, 2019 12 PM

"The good news is that VR and AR are officially big enough to be like any other medium at Comic-Con. The bad news? A lot of it just isn't going to make much of an impression," writes Peter Rubin in Wired. He provides a critical look at just which VR and AR experiences stood out (one was a Batman-themed CGI deal) , and which didn't. The lesson for marketers: "Hey, your thing has AR functionality? Oh, you just mean that when I look through my phone, I see something that isn't there. Does it ... do anything? No? Thanks anyway."

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