Stone has tapped first-part data company ALC to represent the magazine brand. It is the second Penske Media Corporation title to work with ALC; the company also works with The Robb
Rolling Stone wants ALC to help leverage new revenue sources as it expands to a younger audience.
The Rolling Stone
Subscriber File has been off
the market for eight years, according to the company, and contains 1.4 million customers.
The Rolling Stone file provides marketers with data and access to a young market segment.
About 50% are between the ages of 18 and 35.
The majority of them are male, single, college educated, employed and live in a metropolitan area. More than 40% have an income of
at least $100,000.
Ellen Fairbanks Dealy, vice president of audience marketing at PMC, touted ALC’s “understanding and executing innovative approaches to an audience. We are
excited to begin this new and special partnership.”
ALC media clients includes, among others, National Geographic, Gannett and The Economist.
In 2017, PMC
purchased a majority stake in Rolling Stone, the monthly print magazine focused on pop culture.