Brand managers who want to learn from Hollywood: Check out "His Brand Is Excellence": How Leonardo DiCaprio Became Hollywood's Last Movie Star," in The Hollywood Reporter
for tips on how the
superstar -- now newsworthy because he's in the just-opened "Once Upon a Time in Hollywood -- developed a career "offering that rare blend of prestige...and box office prowess." For one: "Instead of
following up the blockbuster [that was 1997's 'Titanic'] with a tried-and-true formula of tentpoles or high-concept thrillers, the Los Angeles native eschewed box office glory to work with the top
directors in Hollywood." In other words, go for quality over mass appeal.
Read the whole story at The Hollywood Reporter »