Around the Net

Pepsi Needs A Gatorade Comeback

Pepsi is making "Gatorade comeback plans that will be closely watched by the company's investors and executives in other industries," since it makes up "more than 15% of the company's beverage sales, according to Euromonitor," reports The Wall Street Journal.  The company "needs to look beyond Gatorade's heritage as an athletic elixir. It already has a foothold as a hangover cure, a sweet treat in children's lunchboxes and something to keep construction workers cool on a summer day."

Read the whole story at The Wall Street Journal »

Next story loading loading..