The 'Big Idea' Is Still Big, Marketers Rank Creativity Most-Needed Capability For The Future

Creativity and the "big idea" still are deemed the most important marketing capabilities for the future, according to findings of Dentsu Aegis Network's just-released CMO Survey.

Eighty-five percent of 1,000 CMOs and/or senior marketing executives in 10 global markets cited creativity as the most important capability in the future, …

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