
Travelers aboard
JetBlue flights will now be able to watch
Thrillist’s video series through a new content-license partnership.
Thrillist will also be able to sell JetBlue
distribution to advertisers it works with on sponsored video content.
The food, drink, travel and entertainment site will stream “What to Know Before You Go: Denver” on JetBlueTV
in September, “What to Know Before You Go: Puerto Rico” streaming in October and “What to Know Before You Go: Yellowstone” in November.
Additional Thrillist
content is set to join JetBlueTV each month.
“With Thrillist creating utilitarian content aligning with JetBlue focus cities, we're not only getting our customers from
destination to destination, we're giving them the insider information they need to make the most of their trip once on the ground,” stated Blake Rittenberg, senior analyst, content and
technology, JetBlue.
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Rittenberg added that through the seatback Thrillist videos, travelers are able to view “what to eat, see, and do at their destinations.”
Combining Thrillist’s content and JetBlues tools, travelers can “use JetBlue's fast, free Fly-Fi to make any last-minute reservations mid-flight.”
JetBlue serves
over 100 U.S., Caribbean and Latin American cities on around 1,000 flights daily.
Via the content deal,
Thrillist will deliver its video offerings to more than 40 million customers
served by JetBlue.