Thrillist will also be able to sell JetBlue distribution to advertisers it works with on sponsored video content.
The food, drink, travel and entertainment site will stream “What to Know Before You Go: Denver” on JetBlueTV in September, “What to Know Before You Go: Puerto Rico” streaming in October and “What to Know Before You Go: Yellowstone” in November.
Additional Thrillist content is set to join JetBlueTV each month.
“With Thrillist creating utilitarian content aligning with JetBlue focus cities, we're not only getting our customers from destination to destination, we're giving them the insider information they need to make the most of their trip once on the ground,” stated Blake Rittenberg, senior analyst, content and technology, JetBlue.
Rittenberg added that through the seatback Thrillist videos, travelers are able to view “what to eat, see, and do at their destinations.”
Combining Thrillist’s content and JetBlues tools, travelers can “use JetBlue's fast, free Fly-Fi to make any last-minute reservations mid-flight.”
JetBlue serves over 100 U.S., Caribbean and Latin American cities on around 1,000 flights daily.Via the content deal, Thrillist will deliver its video offerings to more than 40 million customers served by JetBlue.