As online video booms, a new company, Truveo, entered the video search space by launching its own search engine Wednesday. The company expects to generate revenue from Google's AdSense program, and by
licensing its search technology to content publishers. Truveo uses a three-pronged search and indexing process: Its Web crawler searches the transcript text of a video and the text of Web pages that
accompany a video, and also recognizes the visual characteristics of a Web application with video. -- Gavin O'Malley