General Motors’ Buick division has stopped adding chrome “Buick” signage on the back of its 2019 vehicles. The vehicles instead carry the brand’s logo. “Buicks still
carry a stylized version of the brand’s 'tri-shield' logo, which was introduced to highlight its stylish but poor-selling 1959 Electra, Invicta and LeSabre models,” according
to The New York Times
. “The absence of Buick lettering leaves room for the new Avenir badge, which Buick introduced as a ‘sub-brand’ suggesting a higher level of luxury.
Some auto analysts expect that Buick will eventually make a full transition to the Avenir name.”
Read the whole story at The New York Times »