The 2015 merger of Kraft and Heinz is faltering, right along with sales and profits. The company owns the food and beverage brands that for generations were staples of American households, including
Heinz ketchup, Kraft cheese, Oscar Mayer meats and Planters nuts. “Some analysts and former Kraft Heinz employees place much of the blame at the feet of 3G and its use of a highly vaunted
‘zero-based budgeting’ strategy that critics say focuses more on cutting costs than creating products that people want to buy,” according to
The New York Times.
Read the whole story at The New York Times »
